Smoking Takes Lives

Meet Mick Roberts

Meet Mick Roberts. He is the face behind the latest Quit Victoria campaign and his story, brought to life on a website built by igloo, will hopefully motivate more people to consider quitting smoking. Mick is real, His story is real. And the pain his experience has brought not only to himself but also those around him shows that smoking effects many lives, not just one. The site, built in HTML incorporates some sweet movement including the use of the rather nice parallax background effect in Mick’s story. The site picked up an Awwwards Site of the Day and the 2012 MADC Bronze Award for Best Microsite! Just remember kids – don’t smoke. It’s bad and far from hipster in our eyes.