January 17th, 2014

How good is your folio?

We have a lot folio’s come through the studio and we find that we only end up looking through a handful. To help with with your folio here’s a basic list of don’ts that will make us start to love you. There’s also a few extra tips over here.

1. PDF’s

If your applying for a digital design job don’t send me a pdf. You work in the digital space then you should have a website, plus they overfill my inbox so it will be the first thing I delete when I need the space.

2. Password Protected Sites

Plain and simple I don’t have time for this, I want to be able click on a link and see your awesome work. Granted there might be some pieces which can’t be made public yet but you still want to show off then put them on a page thats not accessible from your folio site.

3. Pixel Perfection

When presenting your work and showcasing multiple screens from the one project in a carousel, make sure the pages line up! If logos, global navigation etc are shifting from screen to screen then how can we trust you to deliver pixel perfection to a client.

It’s all pretty basic stuff and I will take the time to get hyped up on your work, just triple check the shit out of your folio and make sure it’s as tight as it can be.


Michael Barry
Señor Art Director

So now that you know not what to do show us what you can do.

Posted by admin


I don’t understand why agencies still expect pixel perfection from their designers. Unless of course you have them writing their own front end code.

Comment by Kippo February 22, 2014 @ 9:34 pm

If the main focus is on your digital work and a must see website is sent. Can a supplementary PDF showing your work which is not online also be sent with an application?

Comment by Jeremy February 24, 2014 @ 1:09 pm

@kippo, not quite getting what your saying, can you elaborate a bit more.

@Jeremy, it really depends on the work and the position you’re going for, when we’re recruiting we more than likely want people who are purely digital, but if you’ve got some strong logo designs for example then we’d be keen to see them too. But ideally all online so we’ve got a single reference point.

Comment by admin March 07, 2014 @ 10:33 am

@kippo: Your design is going in front of clients, that’s why it needs to be pixel perfect.

Comment by Richard March 14, 2014 @ 3:35 pm

@admin, I’m a strong proponent of sketching, designing in the browser and using PS and AI only for asset creation and visual exploration.
Asking for pixel precision from designers who work in a medium were it doesn’t exist seems a fools errand. Throw in responsive design and we end up wasting a good chunk of our time and a clients budget.
Much better to work directly in the browser were we can play with and validate concepts that are inherent to the medium.

Comment by kippo March 14, 2014 @ 5:57 pm

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