mcm announces acquisition of Igloo

mcm entertainment group limited (MEG) has announced that it has signed a Heads of Agreement to acquire 100% of the business of Igloo Design Pty Ltd.

mcm will combine its own Digital Development team (accredited with building the successful web sites take40.com, thehothits.com and movideo.com) with Igloo Design to form the entity: Igloo Digital. This will provide mcm with the opportunity to offer its web development services together with Igloo Design’s respected web design and creative services, to clients wanting  a full web design and development service. mcm’s Chief Executive Officer, Tony McGinn, said: "Through the acquisition of Igloo, we have found a successful business structure to enhance the commercialisation of our Digital
Development team. In addition, we believe the new entity, Igloo Digital,
will also provide material incremental revenues to MEG, along with the
already established income streams of Igloo Design".

"Igloo will benefit by adding a highly respected Digital Development team to its current offering. mcm will benefit by being able to further monetise its
Development team and give it the opportunity to cross market to its national client base" said Mr McGinn. The principals of Igloo Design, Andrew Englisch and Tony Prysten, will join the MEG owned Igloo Digital and the new venture will be headed by Andrew Englisch. Tony Prysten will maintain his role of Executive Creative Director.