When implemented well, a well designed CRM used in combination with a targeted email or SMS/MMS strategy can be a powerful, highly measurable and very cost-effective marketing tool. When implemented poorly, email or SMS marketing can be seen as SPAM by your customers and can be damaging to your brand.

igloo Mail links online membership with a structured CRM database and ties this into a targeted email and/or SMS/MMS strategy to provide an integrated solution. This solution allows the site owner to send automated email/SMS/MMS messages, based on topics that the user has nominated they want to be notified about, without any need for human interaction. The result is frequent communication with the site’s user base in a very targeted manner, resulting in high open rates and increased frequency of site visitation.