Pink Ribbon Day 2012

Combining Pink Ribbon Day and Girls Night In.

Following on from our work in 2011, igloo created an integrated campaign that included a new website combining Pink Ribbon Day and Girls Night In, a social media campaign and promotional video. The social media campaign aimed to drive engagement around PRD and increase awareness around breast cancer. To align with the new I [heart] Pink positioning, the social campaign encourages people to go beyond a ’like’ button and tell their friends they [heart] them, something we just don’t do often enough..